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Sierra Mist

Lasted

about 24 years

1999  →  January 2023

Cause of death
Killed by a successor
Made by
PepsiCo

PepsiCo retired it in January 2023 and replaced it with Starry, a reformulated lemon-lime soda pitched at Gen Z.

Sierra Mist launched in 1999 as PepsiCo's answer to Sprite and spent 24 years failing to be one. By 2022 it held about 0.1% of an $82 billion US soda market while Sprite held roughly 7%. PepsiCo discontinued it in January 2023 and rolled out Starry, a sharper, more citrus-forward recipe sold under the slogan Starry Hits Different, which remains the company's only lemon-lime soda.

Replaced by Starry.

Standing in the archive

Rank 64 of 127 by lifespan. Sierra Mist outlasted 50% of everything else on file.

Cite this entry

"Sierra Mist." How Long It Lasted, https://www.howlongitlasted.com/thing/sierra-mist.

Died nearby

Sources

Last checked by a human on 24 July 2026