Killed by scandal

Reputational collapse made it unsellable, whatever its merits.

7 entries, shortest-lived first.

  1. New Coke, as the only Coca-Cola23 April 1985 → 11 July 1985 · Food & Drink2 months
  2. Google Glass (consumer edition)April 2013 → 19 January 2015 · Consumer Hardwareabout a year
  3. Google+28 June 2011 → 2 April 2019 · Software & Services7y 9m
  4. Enron1985 → 2 December 2001 · Places & Institutionsabout 16 years
  5. Piltdown Man, as a human ancestor1912 → 21 November 1953 · Names & Designationsabout 41 years
  6. The Washington Redskins, as a team name1933 → 13 July 2020 · Names & Designationsabout 87 years
  7. Aunt Jemima, as a brand namec. 1889 → June 2021 · Names & Designationsabout 132 years

Also a factor in

These died of something else first, with this contributing.

  1. JuiceroMarch 2016 → 1 September 2017 · Killed by costabout a yearConsumer Hardware