Braniff International Airways
Also known as Braniff
- Cause of death
- Killed by cost
It expanded aggressively into deregulated routes and ran out of cash before the routes matured.
Braniff was the most stylish airline America ever had: Alexander Girard designed the identity, Emilio Pucci designed the uniforms, and Alexander Calder painted an entire aircraft. When deregulation arrived in 1978 it seized dozens of new routes almost overnight, which required aircraft and cash it did not have. It grounded its fleet in May 1982, the first major US carrier to fail after deregulation.
Standing in the archive
Rank 33 of 127 by lifespan. Braniff International Airways outlasted 75% of everything else on file.
Cite this entry
"Braniff International Airways." How Long It Lasted, https://www.howlongitlasted.com/thing/braniff-international.
Died nearby
- AstroWorld37y 4m · killed by cost
- Choco Tacoabout 39 years · killed by cost
- Circuit Cityabout 60 years · killed by cost
- Concorde27y 9m · killed by cost
- Eastern Air Linesabout 65 years · killed by cost
Sources
- Braniff International Airways — Wikipedia (archived)
- 5 Defunct Airlines That Ruled the 80s — Worthly (archived)
Last checked by a human on 24 July 2026