Choco Taco
- Cause of death
- Killed by cost
- Made by
- Klondike (Unilever)
Klondike dropped it in July 2022 to free manufacturing capacity for higher-volume products after a two-year surge in demand across its portfolio.
The Choco Taco was invented in 1983 by a Jack and Jill Ice Cream employee named Alan Drazen and killed in July 2022 by a spreadsheet. Klondike's stated reason was an unprecedented spike in demand across its portfolio, which is an unusual way to lose a product. A sitting US senator threatened to invoke the Defense Production Act over it, and Reddit's co-founder offered to buy it outright. Klondike says the original is coming back eventually.
Standing in the archive
Rank 42 of 127 by lifespan. Choco Taco outlasted 67% of everything else on file.
Cite this entry
"Choco Taco." How Long It Lasted, https://www.howlongitlasted.com/thing/choco-taco.
Died nearby
- AstroWorld37y 4m · killed by cost
- Braniff International Airwaysabout 54 years · killed by cost
- Circuit Cityabout 60 years · killed by cost
- Concorde27y 9m · killed by cost
- Eastern Air Linesabout 65 years · killed by cost
Sources
- Choco Taco discontinued by Klondike after nearly 40 years — CBS News (archived)
- Klondike discontinues Choco Taco after nearly 4 decades on the market — Fox Business
- Get excited! The Choco Taco is coming back — NPR (archived)
Last checked by a human on 24 July 2026