Food & DrinkRevived
Hi-C Ecto Cooler
Also known as Ecto Cooler
- Cause of death
- Killed by indifference
- Made by
- The Coca-Cola Company
The cartoon that justified a bright green citrus drink had been off the air for a decade.
Ecto Cooler was a promotional tie-in for The Real Ghostbusters, and it outlived the cartoon by roughly eleven years, quietly dropping the branding along the way and selling on taste alone. Coca-Cola finally retired it in 2001. It has returned twice since for limited runs timed to Ghostbusters films, which means the drink has now been resurrected more often than the franchise that created it.
Standing in the archive
Rank 80 of 127 by lifespan. Hi-C Ecto Cooler outlasted 37% of everything else on file.
Cite this entry
"Hi-C Ecto Cooler." How Long It Lasted, https://www.howlongitlasted.com/thing/hi-c-ecto-cooler.
Died nearby
- Coca-Cola Spicedunder a year · killed by indifference
- New Coke, as the only Coca-Cola2 months · killed by scandal
- Odwallaabout 40 years · killed by cost
- OK Sodaabout 11 months · killed by indifference
- Surgeabout 7 years · killed by a successor
Sources
- Ecto Cooler — Wikipedia (archived)
- Coca-Cola may bring back 'Ghostbusters' Hi-C Ecto Cooler — Fox News
Last checked by a human on 24 July 2026