Orbitz

Cause of death

Killed by indifference

Made by

Clearly Canadian

People bought one bottle to look at it and never bought a second to drink.

Orbitz was a clear fruit drink with coloured gelatin spheres suspended motionless throughout the bottle, an effect achieved by matching the density of the balls to the liquid. It looked like a lava lamp and sold like a novelty, which is to say once per customer. It lasted under a year and is now a collector's item, with unopened bottles trading among people who have no intention of drinking them.