Zima
Also known as Zima Clearmalt
- Cause of death
- Killed by disaster
- Made by
- Coors Brewing Company
COVID-19 lockdowns collapsed Japan's bar and restaurant alcohol sales, and Zima's last remaining production ended there in December 2021.
Zima launched in 1993 into America's clear-product craze and was a David Letterman punchline by the end of 1994. MillerCoors stopped US production in October 2008, but Japan never got the joke: Zima sold there continuously for twenty-five years, across genders and age groups, often alongside dinner. COVID-19 lockdowns ended Japanese production in December 2021. It returned to Japanese shelves in 2023.
Standing in the archive
Rank 52 of 127 by lifespan. Zima outlasted 60% of everything else on file.
Cite this entry
"Zima." How Long It Lasted, https://www.howlongitlasted.com/thing/zima.
Died nearby
- Chi-Chi'sabout 29 years · killed by disaster
- Katrina, as a hurricane nameabout 25 years · killed by disaster
- Alert Energy Caffeine Gum9 days · killed by regulation
- Choco Tacoabout 39 years · killed by cost
- Coca-Cola Spicedunder a year · killed by indifference
Sources
- MillerCoors, citing sales, stops making Zima — NBC News (archived)
- The long, slow, torturous death of Zima — Slate
- Japan's beloved Zima discontinued after sales hurt by COVID-19 — SoraNews24 (archived)
- Zima (drink) — Wikipedia (archived)
Last checked by a human on 24 July 2026