Long runs that
ended anyway.

Decades of production is no protection. Ranked by how long they held on.

  1. 1Necco Wafers1847 → July 2018 · Food & Drink · Killed by merger · Revivedabout 171 years
  2. 2Lehman Brothers1850 → 15 September 2008 · Places & Institutions · Killed by costabout 158 years
  3. 3Ceylon, as a country name1833 → 1972 · Names & Designations · Killed by regulationabout 138 years
  4. 4Aunt Jemima, as a brand namec. 1889 → June 2021 · Names & Designations · Killed by scandalabout 132 years
  5. 5The kilogram as a physical object1889 → 20 May 2019 · Names & Designations · Killed by a successorabout 130 years
  6. 6Montgomery WardAugust 1872 → 2001 · Places & Institutions · Killed by cost · Revivedabout 128 years
  7. 7Woolworth's (US stores)1879 → July 1997 · Places & Institutions · Killed by a successorabout 118 years
  8. 8The Boy Scouts of America, as an organization name1910 → 8 February 2025 · Names & Designations · Killed by one executiveabout 115 years
  9. 9Oldsmobile1897 → 29 April 2004 · Vehicles · Killed by indifferenceabout 107 years
  10. 10The Bell System1877 → 1 January 1984 · Places & Institutions · Killed by lawsuitabout 106 years
  11. 11Howard Johnson's restaurants1925 → March 2022 · Places & Institutions · Killed by a successorabout 97 years
  12. 12The Washington Redskins, as a team name1933 → 13 July 2020 · Names & Designations · Killed by scandalabout 87 years
  13. 13Pontiac1926 → 31 October 2010 · Vehicles · Killed by costabout 84 years
  14. 14Northwest Airlines1926 → January 2010 · Places & Institutions · Killed by mergerabout 84 years
  15. 15US Airways1939 → 17 October 2015 · Places & Institutions · Killed by mergerabout 76 years
  16. 16Pluto's status as a planet18 February 1930 → 24 August 2006 · Names & Designations · Killed by regulation76y 6m
  17. 17Kodachrome1935 → 30 December 2010 · Consumer Hardware · Killed by a successorabout 75 years
  18. 18Czechoslovakia, as a country name1918 → 31 December 1992 · Names & Designations · Killed by regulationabout 74 years
  19. 19Plymouth1928 → 28 June 2001 · Vehicles · Killed by mergerabout 73 years
  20. 20Mercury1938 → 4 January 2011 · Vehicles · Killed by indifferenceabout 73 years
  21. 21Trans World Airlines1930 → 1 December 2001 · Places & Institutions · Killed by mergerabout 71 years
  22. 22Leningrad, as a city name1924 → 1991 · Names & Designations · Killed by one executiveabout 67 years
  23. 23Eastern Air Lines1926 → 18 January 1991 · Places & Institutions · Killed by costabout 65 years
  24. 24Pan American World Airways1927 → 4 December 1991 · Places & Institutions · Killed by costabout 64 years
  25. 25Studebaker1902 → 17 March 1966 · Vehicles · Killed by indifferenceabout 64 years
  26. 26Ricicles1955 → January 2018 · Food & Drink · Killed by regulationabout 63 years
  27. 27Saab Automobile1949 → 19 December 2011 · Vehicles · Killed by costabout 62 years
  28. 28Toys "R" Us (US stores)1957 → 29 June 2018 · Places & Institutions · Killed by cost · Revivedabout 61 years
  29. 29Circuit City1949 → March 2009 · Places & Institutions · Killed by costabout 60 years
  30. 30Volkswagen Beetle (Type 1)1945 → 30 July 2003 · Vehicles · Killed by indifferenceabout 58 years
  31. 31Tab1963 → December 2020 · Food & Drink · Killed by indifferenceabout 57 years
  32. 32Vulcan, the planet1859 → 1915 · Names & Designations · Killed by a successorabout 55 years
  33. 33Braniff International Airways1928 → 12 May 1982 · Places & Institutions · Killed by costabout 54 years
  34. 34Boeing 74722 January 1970 → 31 January 2023 · Vehicles · Killed by a successor53 years
  35. 35Swaziland1968 → 19 April 2018 · Names & Designations · Killed by one executiveabout 50 years
  36. 36ITT Technical Institute1969 → 6 September 2016 · Places & Institutions · Killed by regulationabout 47 years
  37. 37Piltdown Man, as a human ancestor1912 → 21 November 1953 · Names & Designations · Killed by scandalabout 41 years
  38. 38Betamax1975 → March 2016 · Consumer Hardware · Killed by a successorabout 41 years
  39. 39Standard Oil1870 → 1911 · Places & Institutions · Killed by lawsuitabout 40 years
  40. 40Borders1971 → September 2011 · Places & Institutions · Killed by a successorabout 40 years
  41. 41Odwalla1980 → July 2020 · Food & Drink · Killed by cost · Revivedabout 40 years
  42. 42Choco Taco1983 → July 2022 · Food & Drink · Killed by costabout 39 years
  43. 43Burger Chef1957 → 1996 · Places & Institutions · Killed by mergerabout 38 years
  44. 44AstroWorld1 June 1968 → 30 October 2005 · Places & Institutions · Killed by cost37y 4m
  45. 45The Sears Tower1973 → 16 July 2009 · Names & Designations · Killed by one executiveabout 36 years
  46. 46Trabant1957 → 30 April 1991 · Vehicles · Killed by indifferenceabout 34 years
  47. 47Funai VCR1985 → July 2016 · Consumer Hardware · Killed by costabout 31 years
  48. 48LaserDisc1978 → July 2009 · Consumer Hardware · Killed by a successorabout 31 years
  49. 49Boeing 767 FreighterOctober 1995 → 2027 · Vehicles · Killed by regulation · Dyingabout 31 years
  50. 50The Space Shuttle12 April 1981 → 21 July 2011 · Vehicles · Killed by cost30y 3m
  51. 51Chi-Chi's1975 → September 2004 · Places & Institutions · Killed by disaster · Revivedabout 29 years
  52. 52Zima1993 → December 2021 · Food & Drink · Killed by disaster · Revivedabout 28 years
  53. 53Yugo1980 → November 2008 · Vehicles · Killed by mergerabout 28 years
  54. 54BlockbusterOctober 1985 → January 2014 · Places & Institutions · Killed by a successor · Zombieabout 28 years
  55. 55Concorde21 January 1976 → 24 October 2003 · Vehicles · Killed by cost27y 9m
  56. 56ICQNovember 1996 → 26 June 2024 · Software & Services · Killed by indifferenceabout 27 years
  57. 57Hahnium (element 105)1970 → 1997 · Names & Designations · Killed by regulationabout 27 years
  58. 58Internet Explorer16 August 1995 → 15 June 2022 · Software & Services · Killed by a successor · Zombie26y 9m
  59. 59Zaire1971 → May 1997 · Names & Designations · Killed by one executiveabout 26 years
  60. 60Saturn1985 → 31 October 2010 · Vehicles · Killed by costabout 25 years
  61. 61Dodge Viper1992 → August 2017 · Vehicles · Killed by regulationabout 25 years
  62. 62Katrina, as a hurricane namec. 1981 → April 2006 · Names & Designations · Killed by disasterabout 25 years
  63. 63Adobe Flash Player1996 → 31 December 2020 · Software & Services · Killed by a successorabout 24 years
  64. 64Sierra Mist1999 → January 2023 · Food & Drink · Killed by a successorabout 24 years
  65. 65Brontosaurus, as a valid genus1879 → 1903 · Names & Designations · Killed by a successor · Revivedabout 23 years
  66. 66Wispa1981 → 2003 · Food & Drink · Killed by indifference · Revivedabout 21 years
  67. 67SkypeAugust 2003 → 5 May 2025 · Software & Services · Killed by a successorabout 21 years
  68. 68MiniDisc1992 → March 2013 · Consumer Hardware · Killed by a successorabout 21 years
  69. 69AOL Instant MessengerMay 1997 → 15 December 2017 · Software & Services · Killed by indifferenceabout 20 years
  70. 70Apple AirPortJuly 1999 → 26 April 2018 · Consumer Hardware · Killed by a successorabout 18 years
  71. 71Ford Model TOctober 1908 → 26 May 1927 · Vehicles · Killed by a successorabout 18 years
  72. 72Segway Personal Transporter3 December 2001 → 15 July 2020 · Consumer Hardware · Killed by indifference18y 7m
  73. 73Enron1985 → 2 December 2001 · Places & Institutions · Killed by scandalabout 16 years
  74. 74StumbleUpon2002 → 30 June 2018 · Software & Services · Killed by a successorabout 16 years
  75. 75Yahoo AnswersDecember 2005 → 4 May 2021 · Software & Services · Killed by indifferenceabout 15 years
  76. 76iPod touchSeptember 2007 → 10 May 2022 · Consumer Hardware · Killed by a successorabout 14 years
  77. 77OmegleMarch 2009 → 8 November 2023 · Software & Services · Killed by lawsuitabout 14 years
  78. 78Picasa2002 → 1 May 2016 · Software & Services · Killed by a successorabout 14 years
  79. 79Airbus A38025 October 2007 → 16 December 2021 · Vehicles · Killed by indifference14y 1m
  80. 80Hi-C Ecto Cooler1987 → 2001 · Food & Drink · Killed by indifference · Revivedabout 14 years
  81. 81iPod nanoSeptember 2005 → 27 July 2017 · Consumer Hardware · Killed by a successorabout 11 years
  82. 82ChromecastJuly 2013 → 6 August 2024 · Consumer Hardware · Killed by a successorabout 11 years
  83. 83OrkutJanuary 2004 → 30 September 2014 · Software & Services · Killed by a successorabout 10 years
  84. 84Virgin America8 August 2007 → 24 April 2018 · Places & Institutions · Killed by merger10y 8m
  85. 85Cape KennedyNovember 1963 → 9 October 1973 · Names & Designations · Killed by regulationabout 9 years
  86. 86WunderlistNovember 2010 → 6 May 2020 · Software & Services · Killed by a successorabout 9 years
  87. 87Grooveshark2006 → 30 April 2015 · Software & Services · Killed by lawsuitabout 9 years
  88. 88Yahoo PipesFebruary 2007 → 30 September 2015 · Software & Services · Killed by indifferenceabout 8 years
  89. 89Chevrolet Volt15 December 2010 → 15 February 2019 · Vehicles · Killed by one executive8y 2m
  90. 90Google+28 June 2011 → 2 April 2019 · Software & Services · Killed by scandal7y 9m
  91. 91Google Reader7 October 2005 → 1 July 2013 · Software & Services · Killed by one executive7y 8m
  92. 92PlayStation VitaDecember 2011 → March 2019 · Consumer Hardware · Killed by indifferenceabout 7 years
  93. 93iPod Classic5 September 2007 → 9 September 2014 · Consumer Hardware · Killed by a successor7 years
  94. 94Surge1996 → 2003 · Food & Drink · Killed by a successor · Revivedabout 7 years
  95. 95KinectNovember 2010 → October 2017 · Consumer Hardware · Killed by indifferenceabout 6 years
  96. 96Periscope26 March 2015 → 31 March 2021 · Software & Services · Killed by cost6 years
  97. 97Google PodcastsJune 2018 → June 2024 · Software & Services · Killed by a successorabout 6 years
  98. 98McDLT1984 → c. 1990 · Food & Drink · Killed by regulationabout 6 years
  99. 99Rdio2010 → 22 December 2015 · Software & Services · Killed by mergerabout 5 years
  100. 100Four Loko (caffeinated formula)2005 → November 2010 · Food & Drink · Killed by regulationabout 5 years
  101. 101Flip Video2006 → 12 April 2011 · Consumer Hardware · Killed by one executiveabout 5 years
  102. 102Pontiac Aztek2000 → 2005 · Vehicles · Killed by indifferenceabout 5 years
  103. 103Zune14 November 2006 → October 2011 · Consumer Hardware · Killed by a successorabout 4 years
  104. 104Amazon Dash ButtonMarch 2015 → 31 August 2019 · Consumer Hardware · Killed by a successorabout 4 years
  105. 105Inbox by Gmail22 October 2014 → 2 April 2019 · Software & Services · Killed by a successor4y 5m
  106. 106Vine24 January 2013 → 17 January 2017 · Software & Services · Killed by cost3y 11m
  107. 107Google Daydream View2016 → 15 October 2019 · Consumer Hardware · Killed by indifferenceabout 3 years
  108. 108Mixer2017 → 22 July 2020 · Software & Services · Killed by indifferenceabout 3 years
  109. 109Google Wave2009 → April 2012 · Software & Services · Killed by indifferenceabout 3 years
  110. 110Google Stadia19 November 2019 → 18 January 2023 · Software & Services · Killed by indifference3y 1m
  111. 111Napster1999 → 11 July 2001 · Software & Services · Killed by lawsuitabout 2 years
  112. 112Aereo2012 → 28 June 2014 · Software & Services · Killed by lawsuitabout 2 years
  113. 113Sega DreamcastNovember 1998 → March 2001 · Consumer Hardware · Killed by a successorabout 2 years
  114. 114Atari JaguarNovember 1993 → 1996 · Consumer Hardware · Killed by indifferenceabout 2 years
  115. 115EdselSeptember 1957 → November 1959 · Vehicles · Killed by indifferenceabout 2 years
  116. 116HD DVD31 March 2006 → 19 February 2008 · Consumer Hardware · Killed by a successor1y 10m
  117. 117Google Glass (consumer edition)April 2013 → 19 January 2015 · Consumer Hardware · Killed by scandalabout a year
  118. 118Amazon Fire Phone2014 → September 2015 · Consumer Hardware · Killed by indifferenceabout a year
  119. 119JuiceroMarch 2016 → 1 September 2017 · Consumer Hardware · Killed by costabout a year
  120. 120Crystal Pepsi1992 → 1993 · Food & Drink · Killed by indifference · Revivedabout a year
  121. 121OK Soda1994 → 1995 · Food & Drink · Killed by indifferenceabout 11 months
  122. 122Orbitz1997 → 1998 · Food & Drink · Killed by indifferenceabout 11 months
  123. 123Virtual Boy1995 → 1996 · Consumer Hardware · Killed by indifferenceabout 11 months
  124. 124Nestlé Magic1997 → October 1997 · Food & Drink · Killed by regulationabout 8 months
  125. 125New Coke, as the only Coca-Cola23 April 1985 → 11 July 1985 · Food & Drink · Killed by scandal2 months
  126. 126Alert Energy Caffeine Gum29 April 2013 → 8 May 2013 · Food & Drink · Killed by regulation · Revived9 days
  127. 127Coca-Cola SpicedFebruary 2024 → 2024 · Food & Drink · Killed by indifferenceunder a year

Flip it over: the things that barely happened.